Whether you’re trying to impress potential clients or introduce your business to people on the street, flyers help you get noticed – and stay top-of-mind. They’re an easy way to spread the word about new products and services, create buzz around sales or events and target specific audiences.
A flyer is generally a flat single-sheet document printed on an offset printing press in full-color process. Standard sizes for flyers are 5.5 x 8.5, and 8.5 x 11. They are also sometimes called handbills.
When working on your flyer design, follow a design technique called symmetry, which is combining graphics and text to create an eye-pleasing balance within the design. This balance allows the viewer’s eyes to flow from one point to another quickly and easily. A good design will allow the viewer to effortlessly read and process your information.
Flyers are popular because they are effective, and they work. They are often used as handouts at trade shows and other industry events. Restaurants, spas, salons, and other Business-to-Customer service-based businesses use flyers to promote their businesses and present their services. Flyers can also be mailed. They are extremely versatile sales and marketing tools for small businesses.
We offer a huge variety of customizable templates to be able to create the handout, takeaway or presentation tool you’re looking for. Contact us today at 605-339-2383 to get your flyers started.